Having worked with Vision Box since 2022, we knew this project called for a new perspective on their booth. Rather than adding more on the floor, we chose to do less, intentionally, so the product could take center stage.
The goal was clear: maximize visibility and presence from afar. To achieve that, we focused on an imposing hanging structure that elevates the brand, draws the eye across the hall, and gives the stand a stronger, more confident signature while keeping the space clean and product-led.
Finding the perfect flow
The product placements were chosen around the exact flow the sales team would follow, designed like an airport journey. Visitors move through the stand step by step, starting with “luggage drop”, then “passport control”, and finally “boarding”, creating a
